What next for Michael Owen – does the former England striker need a PR agency to help him find a new club?
Compared to other walks of life, in football it is generally acknowledged that there is no place to hide. Every moment of joy and despair picked up by the media and shared with the rest of the world whether it’s good or bad. Ask any professional footballer who plays the game and they will testify to this statement, but ask Michael Owen the same question and he will give you a different answer. He keeps himself to himself and somehow he manages to escape the public eye most of the time.
After whistle stop spells at Real Madrid, Newcastle and Manchester United, the 2001 European Footballer of the year finds himself without a club having not been offered a new contract at Old Trafford.
That said there shouldn’t be a shortage of admirers fighting to secure the experienced player’s signature. The former England marksmen could probably walk into most sides in the premier league or even perhaps try his hand at European football again. His determination to keep working and to keep himself in shape is an example to any young footballer, but his desire to reinvent himself as one of the most prolific forwards in the world remains in the balance.
Taking second place in the football rich list and fourth on the all time list of England goal scorers, Owen has a certain reputation to uphold so is there the scope for his advisors to seek out a PR agency to further his career no matter what direction he chooses to head in. A dedicated sports PR team could aim to help him find him a new club, or if he decides to retire, it could be that they are tasked with attracting new sponsorship deals through reputation management. In addition,
Owen owns a number of race horses and is something of a gambling expert, so some might wonder whether this is an area he could focus on for career development, and if so Business PR may be beneficial to raise his profile in the new market.
Will Owen end his career with a whimper as he fades into the football wilderness or will the former England marksmen reinvent himself at a new club or in a new line of business?
Only time will tell for the 32 year old….