Tag Lux Phone, Swiss bliss in a SmartPhone
TAG Heuer, Swiss luxury watchmaker, now approach another medium – the SmartPhone. Dubbed TAG Heuer Racer, it’s built for high performance. Inspired by the brand’s GT and Formula car relationship in previous years, TAG Heuer Racer receives Swiss watch lightness and strength. With a shockproof rubber chassis, titanium and carbon fiber bridges, there’s durability. The Racer also features a high speed processor, run on Android software, with a 3D interface. TAG Heuer Racer phones start at approx $3,675 and should hit selected watch stockists in July.