All eyes on NY Fashion Week 2011
One of the biggest and most influential weeks in the fashion calendar is now well underway – New York Fashion Week. With some of the world’s biggest and most celebrated designers coming together to showcase their latest designs for Spring/summer 2012, the world of Fashion PR and a live audience of over 100,000 people are ready and waiting to observe.
With New York at the forefront of the world’s fashion stage, designers will need to have their Media Relations on top form in order to gain maximum coverage and interest in their collections. Similarly, the Celebrity PR teams will have their work cut out to ensure that their clients and famous faces will be spotted on the front rows wearing the latest key trends and looks from this season.
One of the most anticipated shows of the week came from Victoria Beckham, who despite some pre-show nerves, came out on top with a well received collection. Neutral colour palettes paired up with sculptural shapes caught the attention of even her harshest critics. Beckham’s latest set will have proven to be an effective public relations venture as it will transform her from not only a world renowned celebrity, but a serious couture designer too. According to PR consultants she certainly knows how to ‘make a dress wearable’, which is a brilliant attribute in a designer. This will prove vital in the world of Consumer PR as well as ticking the fashion PR box too as making the transition from catwalk piece to a high-street must have will boost Beckham’s appeal.
Many stand-out trends have already emerged from New York, which will be catapulted into both big high-street stores and smaller boutiques come the Spring of 2012. Citrus shades such as orange and yellow have dominated the palette, with emphasis on clashing. A 70s feel has been adopted and rendered to come in-line with modern looks with the inclusion of the flared trousers and halter neck top. Fashion PR teams have also highlighted the return of the monochrome look, where bold colours bring a touch of formality. No doubt a mixture of all these key trends will be spotted gracing the runways of London and Paris in the next few weeks and ultimately on the rails of Britain’s retail giants.
Public relations agencies have been inundated with fashion news, gossip and style from some of the biggest celebrities at NY fashion week this year. The likes of Whitney Port, Kim Kardashian and Lady Gaga have all been spotted amongst guests at the front row eagerly waiting to view the brand new designs. Teams will need to be on hand ready to deliver the latest news to the fashion and celebrity audiences worldwide as soon as they happen. Effective public relations strategies such as these ensure that the annual event is still one of the most eagerly awaited events in the fashion calendar in which the very best of designers will flock to in order to showcase their designs.